![]() ![]() Robo Dog was so popular that Kia sold 10,000 Adoption Pass NFTs, with 90% of the proceeds going to Petfinder Foundation, which helps animals find their forever homes. In the process, Kia also gained a brand ambassador and supported a cause. Walking that line takes some finesse since EVs are, like it or not, considered controversial. ![]() ![]() As a result, it manages to get across the idea of purchasing an electric car without being too on the nose. This campaign is one of those that takes a very simple, relatable, and poignant concept - in this case, pet adoption - and turns it on its robotic, electronic ear. Introducing the slogan “Live Fully Charged” and promoting the new All Electric KIA EV6, the ad features a little Robo Dog looking for his forever home. And it was a leader of the pack, as it were. Not every ad on this list was featured in the 2022 Super Bowl, but this one was. ![]()
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